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Launch guides / 6 min

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Launch week strategy

Submit early in the week and plan the first 48 hours of distribution.

Launchpadly runs on ISO weeks, not a single 24-hour Product Hunt clock. That gives you more time — and more responsibility — to show up for the whole board cycle.

Before the week opens

  1. Finish the product path a stranger can try without a sales call.
  2. Prepare screenshots, logo, and a short demo video.
  3. Draft your maker comment and share posts offline.
  4. Warm your list / X / Indie Hackers audience with behind-the-scenes posts.
  5. Add the free-tier badge if you are on the free plan.

Day-of checklist

  • Confirm the listing is approved and live on the homepage.
  • Post your own first comment explaining why you built it and what feedback you want.
  • Share privately with people who already said they would support you — no mass spam.
  • Reply to every substantive comment within the hour when you can.

Distribution that fits Launchpadly

Launchpadly’s audience is builders. Channels that work:

  • Indie Hackers and relevant Slack/Discord communities (value-first posts)
  • X/LinkedIn from the founder account, not a brand ghost page
  • Personal email to a warm list (not purchased cold lists)
  • Cross-links from your changelog and README

Channels that usually fail: upvote-for-upvote rings, fake accounts, and posting the same link with zero context.

After the week

  • Screenshot your final rank for social proof.
  • Keep the listing updated with Listing Updates.
  • Consider a Premium editorial review if you want a permanent “[product] review” page.
  • Plan a relaunch later when you ship a meaningful milestone.

FAQ

When should I submit for the weekly board?
Submit early in the week (or schedule that week) so your listing is live while you drive the first wave of visitors and upvotes.
Should I launch on Product Hunt the same day?
Many founders stagger platforms across the week so each audience gets a focused ask. Align Launchpadly with the day you can personally reply to comments.
What happens after the week ends?
Your listing stays live permanently. Winners appear on /winners, and you can still earn discovery via category, tag, alternatives, and search.